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Corolla case
Essay specific features
Written by:
Sonny G
Date added:
October 26, 2014
Level:
High school
Grade:
B
No of pages / words:
1 / 75
Was viewed:
3963 times
Rating of current essay:
Essay content:
SWOT analysis
? Strong management team and well-educated sales staff
? Good relationship with growers and distributor (i.e. FedEx)
? Price competitive with conventional florists
? Higher margin. Low inventory cost (no perishability issue)
? High customer satisfaction by fulfilling customer needs
? Fresher and longer lasting flowers
? Faster delivery
? Good catalog design with educational trivia ? Concentrated supply source (80% from 8 growers)
? Limited bargaining power to suppliers due to its
displayed 300 characters
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SWOT analysis
? Strong management team and well-educated sales staff
? Good relationship with growers and distributor (i.e. FedEx)
? Price competitive with conventional florists
? Higher margin. Low inventory cost (no perishability issue)
? High customer satisfaction by fulfilling customer needs
? Fresher and longer lasting flowers
? Faster delivery
? Good catalog design with educational trivia ? Concentrated supply source (80% from 8 growers)
? Limited bargaining power to suppliers due to its
displayed 300 characters
General issues of this essay:
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