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Essay

CORONA

Essay specific features

 

Issue:

Business

 

Written by:

Jason S

 

Date added:

August 29, 2016

 

Level:

University

 

Grade:

A

 

No of pages / words:

4 / 1012

 

Was viewed:

9090 times

 

Rating of current essay:

 
Essay content:

The Mexican beer market is the world's eighth largest beer market. The company is also an important player in the United States premium beer segment with a market share of about 6%. Three of its brands ? Corona Extra, Modelo Special and Corona Light ? are among the top ten highest selling imported beers in the US...
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Grupo Modelo has a distribution system covering more than 122 countries, with its flagship brand, Corona, being the fourth largest selling brand in the world. The major beer brands of the company are: Corona Extra, Corona Light, Modelo Especial, Pacifico, Victoria and Negra Modelo. Grupo Modelo operations comprise of mainly two areas: brewing process and sales...
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