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Corporate Analysis of Oakley

Essay specific features

 

Issue:

Business

 

Written by:

Ronald H

 

Date added:

March 3, 2014

 

Level:

University

 

Grade:

A

 

No of pages / words:

2 / 398

 

Was viewed:

3989 times

 

Rating of current essay:

 
Essay content:

The company's first mover status began with a revolutionary product in motocross. Former CEO Jim Jannard developed a handgrip with a rubber "O" design to prevent hand slippage. The unique handgrip developed brand equity, while at the same time providing unmatched practicality. The history of innovation has been persevered as Oakley expanded from eyewear into apparel, accessories, prescription eyewear, footwear, wristwatches and consumer electronics...
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The unique handgrip developed brand equity, while at the same time providing unmatched practicality. The history of innovation has been persevered as Oakley expanded from eyewear into apparel, accessories, prescription eyewear, footwear, wristwatches and consumer electronics. Although the work environment at Oakley is casual, everyone works hard...
displayed 300 characters

General issues of this essay:
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