corporate culture as competitive advantage

Essay specific features

 

Issue:

Business

 

Written by:

John B

 

Date added:

February 24, 2013

 

Level:

University

 

Grade:

C

 

No of pages / words:

15 / 3950

 

Was viewed:

888 times

 

Rating of current essay:

 
Essay content:

Das Exposee ist meist eine Kurzbeschreibung des Dokumentinhalts.] ? Table of Contents ? Abstract In This paper I have looked at what a competitive advantage is and why a strong corporate culture can be seen as a strategic competitive advantage. The Corporate culture theories developed by Hofstede, Deal and Kennedy and Handy have been listed and briefly discussed...
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I have looked at two real life examples of successful corporate cultures, namely Southwest Airlines and Hewlett Packard. I have also briefly looked at the negative sides of corporate culture to avoid bias. Furthermore I have looked at how corporate culture affects (International) mergers and acquisitions of companie...
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