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Essay

Corporate Structure - Colesmyer

Essay specific features

 

Issue:

Business

 

Written by:

Dorothy B

 

Date added:

February 7, 2017

 

Level:

University

 

Grade:

A

 

No of pages / words:

7 / 1930

 

Was viewed:

6591 times

 

Rating of current essay:

 
Essay content:

An SBU can be a company division, a product line within a division, or sometimes a single product or brand (Kotler et al., 1998, p.35). A corporation and its SBUs have structures that must be understood before a marketing plan can be created. These are very important because a marketing plan is a significant key to achieve the organisational goals...
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These are very important because a marketing plan is a significant key to achieve the organisational goals. A good description of the corporation and its SBUs will provide an adequate understanding about them. This essay will describe the structures of a corporation and one of its SBUs, namely Coles Myer Limited and Coles...
displayed 300 characters

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