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Cost Leadership and Product Differentiation
Essay specific features
Written by:
Jennifer D
Date added:
October 16, 2016
Level:
Grade:
A
No of pages / words:
2 / 540
Was viewed:
8676 times
Rating of current essay:
Essay content:
The four strategies relate to the extent to which the scope of a businesses' activities are narrow versus broad and the extent to which a business seeks to differentiate its products.
The four strategies are summarised in the figure below:
The differentiation and cost leadership strategies seek competitive advantage in a broad range of market or industry segments...
displayed 300 characters
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By contrast, the differentiation focus and cost focus strategies are adopted in a narrow market or industry.
Strategy - Differentiation
This strategy involves selecting one or more criteria used by buyers in a market - and then positioning the business uniquely to meet those criteria. This strategy is usually associated with charging a premium price for the product - often to reflect the higher production costs and extra value-added features provided for the consumer...
displayed 300 characters
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