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Essay

Countrycase Haribo

Essay specific features

 

Issue:

Business

 

Written by:

Garry H

 

Date added:

July 3, 2013

 

Level:

University

 

Grade:

A

 

No of pages / words:

3 / 821

 

Was viewed:

2380 times

 

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Essay content:

The general pressure for a global integration can be roughly summed up as trying to reduce costs. Where as the general pressure for a local responsiveness comes from customizing the company products or general speaking reacting to the needs of the local market. As graph number one shows the whole candy industry cannot be placed in one spot...
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It has to be differentiated between various Industry segments. If it is looked at the local candy manufacturers we see that it can be placed at the very right bottom corner. Meaning that the pressures for local adaption are very high and the drivers for the global integration are very weak. This is mainly because local producers are highly dependent on their local customers and therefore adapt their product to their needs...
displayed 300 characters

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