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Issue:

Business

 

Written by:

Thomas S

 

Date added:

December 10, 2012

 

Level:

University

 

Grade:

B

 

No of pages / words:

5 / 1344

 

Was viewed:

8817 times

 

Rating of current essay:

 
Essay content:

I do not believe that the retailer cares if the loss leader sells or not; once you are in the store, the salespeople have the opportunity to "up sell" you to the nicer model or brand. A perfect example of this is the circular for Stereo King; it is loaded with loss leaders with insanely low prices. Read the fine print and you will see that the advertised item is a no-name brand or a factory-refurbished item...
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Read the fine print and you will see that the advertised item is a no-name brand or a factory-refurbished item. In the Stereo King ad from February 19th, they are advertising a 7" Clarion monitor for only $99.00. This is a great price; it jumps off the page and says "you HAVE to buy this! It is such a good deal! Looking closer at the ad, it is a factory-refurbished item and there are limited quantities available...
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