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Craftsman Tool Distribution
Essay specific features
Written by:
Henry H
Date added:
October 16, 2013
Level:
Grade:
A
No of pages / words:
3 / 657
Was viewed:
4278 times
Rating of current essay:
Essay content:
He offered the company $500 for the right to use the Craftsman name. When Barrows was promoted he hired Tom Dunlap to take over the hardware department. Dunlap immediately upgraded the quality of the tools being sold, establishing Craftsman as the tool of quality. He began by adding chrome finishes and upgrading the handles on screw drivers with high impact plastic because he knew that the mechanic took pride in their tools...
displayed 300 characters
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He began by adding chrome finishes and upgrading the handles on screw drivers with high impact plastic because he knew that the mechanic took pride in their tools. His old boss, Barrows, did not think that it would work, however he convinced him to give it a try and sales increased by six times the following year...
displayed 300 characters
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