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creating growth with service

Essay specific features

 

Issue:

Business

 

Written by:

Kenneth M

 

Date added:

June 22, 2016

 

Level:

University

 

Grade:

A

 

No of pages / words:

2 / 366

 

Was viewed:

4620 times

 

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Essay content:

Companies need to define their markets by looking at customer activity and outcomes instead of products and services. Relating a map of customer-activity to a service-opportunity matrix, managers can explore opportunities for new services in 4 directions. Managers also need to assess pitfalls and risks that these opportunities represent...
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Managers also need to assess pitfalls and risks that these opportunities represent. Peter Drucker has pointed out, "What the customer buys and considers value is never a product. It is always a utility-that is, what a product does for him." There are particular outcomes that customers seek, and they participate in certain activities to achieve them...
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