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Issue:

Business

 

Written by:

Jonathan C

 

Date added:

October 25, 2012

 

Level:

University

 

Grade:

B

 

No of pages / words:

8 / 2075

 

Was viewed:

5917 times

 

Rating of current essay:

 
Essay content:

In Pursuit of "Wow" It is no longer enough to just satisfy the customer ....... he should Tom Peters & Robert Waterman say 'Wow!' after using your product or service. Junior A masterpiece. 3. Innovation & Entrepreneurship Starts with explaining "economic cycles" (The Kondriatiff cycle), Peter Drucker takes one through the "skunk works" at IBM, HP etc...
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Very insightful. 4. Every street is Paved The Daewoo (ex) CEO explains his rise from a newspaper boy to the with Gold Korean chaebol's boss in a lucid style stressing virtues like hard Kim Woo Choong work, dedication, honesty etc. Interesting. 5. Ogilvy On Advertising Explains what advertising is all about and what factors affect David Ogilvy advertising plans and strategies...
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