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CRM and International Channel Management
Essay specific features
Written by:
Rodney S
Date added:
October 31, 2012
Level:
University
Grade:
A
No of pages / words:
9 / 2278
Was viewed:
7631 times
Rating of current essay:
Essay content:
Analysis is illustrated with positive and negative examples to this end. Finally we attempt a brief overview o of CRM strategy potential of SME’s.
Due to the limited length of the study the analysis adopts a forward outlook only examining manufacturer, distributor & customer relations. However in practice CRM principles are also backward applicable and sometimes more effective through out the whole supply chain...
displayed 300 characters
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Analysis is illustrated with positive and negative examples to this end. Finally we attempt a brief overview o of CRM strategy potential of SME’s.
Due to the limited length of the study the analysis adopts a forward outlook only examining manufacturer, distributor & customer relations. However in practice CRM principles are also backward applicable and sometimes more effective through out the whole supply chain...
displayed 300 characters
General issues of this essay:
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