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Crm Constitutes The Heart Of Business To Business Marketing

Essay specific features

 

Issue:

Business

 

Written by:

Tracy G

 

Date added:

August 28, 2013

 

Level:

University

 

Grade:

A

 

No of pages / words:

6 / 1445

 

Was viewed:

5199 times

 

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Essay content:

(Xu et al. 2002). However, despite this large spending it is estimated that 70% of CRM implementations fail. (Xu et al. 2002). There are a number of reasons for these failures, such as a failure to implement it throughout the organisation and resistance from employees. But in some cases the buyer-seller relationship does not merit a collaborative-style relationship; the customer may only require a transactional relationship...
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But in some cases the buyer-seller relationship does not merit a collaborative-style relationship; the customer may only require a transactional relationship. It is because of this reason than I believe that CRM does not always have to constitute the heart of B2B marketing. Many firms adopt CRM technologies because it is what their competitors are doing, without clarifying exactly what they hope to achieve from it...
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