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CRM in Finance

Essay specific features

 

Issue:

Business

 

Written by:

Lizbeth D

 

Date added:

April 18, 2012

 

Level:

University

 

Grade:

B

 

No of pages / words:

5 / 1196

 

Was viewed:

6958 times

 

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Essay content:

Today's customers are more sophisticated and are more willing to explore alternatives to traditional products and how they are delivered. The task of getting and keeping customers requires even greater skill and effort. Getting closer to customers and effectively responding to their needs is a great way to boost their loyalty and encourage deeper business relationships...
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Getting closer to customers and effectively responding to their needs is a great way to boost their loyalty and encourage deeper business relationships. It is also a much more strategic route to success than cutting costs and improving efficiency. As companies engage in the battle to win over a larger share of customers, corporate interests in the concept of customer relationship management (CRM) have grown dramatically...
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