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Crown, Cork and Seal Exec Briefing
Essay specific features
Written by:
Nancy C
Date added:
December 14, 2014
Level:
University
Grade:
A
No of pages / words:
5 / 1184
Was viewed:
2124 times
Rating of current essay:
Essay content:
Crown's basic business strategy is to combine the best quality metal container with the most efficient production and excellent customer service. This position has enabled the company to grow tremendously throughout the years and earn a spot in the Fortune 500.
Five Forces Analysis
Because pricing in the industry is so competitive, Crown has focused on cost efficiency and keeping expenses low so that it can make a good margin while still keeping prices low...
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To prevent losing orders due to slow customer service, Crown has opened more small plants as opposed to a few very large ones in order to provide faster response time. Crown builds its plants close to the customer to minimize distribution costs and wait time for the customer. Under John Connelly's leadership, Crown plants bought new, faster equipment and started operating twenty four hours a day to increase manufacturing efficiency and take full advantage of the expensive equipment necessary to run a plant...
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