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Crown Cork and Seal in 1989
Essay specific features
Written by:
David W
Date added:
November 18, 2012
Level:
University
Grade:
A
No of pages / words:
2 / 493
Was viewed:
5524 times
Rating of current essay:
Essay content:
In addition, there are only 5 main producers of metal cans, thus the suppliers have only limited options. Overall, supplier power is medium.
Competitor Power: All of the products from the various can producers are similar. In addition, patent protection has run out, thus it is easy to copy innovations from one company to another...
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Further, the producers are not engaging in noticeable innovation. Additionally, industry operating margins recently fell from 7% to 4%. Production over-capacity and a shrinking customer base has contributed to margin deterioration. Also, producers must attempt to locate their plants near their customers to minimize transportation costs and reduce prices to their customers...
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