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CSOB and IPB Case study

Essay specific features

 

Issue:

Business

 

Written by:

Bobby P

 

Date added:

March 5, 2016

 

Level:

University

 

Grade:

C

 

No of pages / words:

2 / 381

 

Was viewed:

2856 times

 

Rating of current essay:

 
Essay content:

A brand that would combinate both good features each bank is possesing. CSOB is seen as too corporate for customers of IPB. IPB eas on the other hand seen not very reliable for the coproration , potential clients. Creating a new brand could mean a good impulse for a new start and could make the transformation of culture easier...
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Strong partner from abroad could gain a good reputation for whole group creating a new subject. IT Integration Very important part of banking in nowadays markets is IT structure. In the horizont of future development, reliable, effective and ease-to-use system is a basic need. Tharefore I would recommend a slower migration of data to the newely established IT system...
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General issues of this essay:
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