Cult Brands

Essay specific features

 

Issue:

Business

 

Written by:

Joseph B

 

Date added:

June 21, 2014

 

Level:

University

 

Grade:

A

 

No of pages / words:

7 / 1927

 

Was viewed:

4152 times

 

Rating of current essay:

 
Essay content:

At the very top is self-actualization, a term Maslow coined to describe the ultimate human need to learn, grow, and reach one's full potential as a person. We all desire on some level to self-actualize, both to be at peace with ourselves and to try to be the best we can be. As humans, we are drawn to people, places, groups, causes, companies, and, ultimately, brands that we believe can help us towards our ultimate goal of self-actualization and total fulfillment...
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As humans, we are drawn to people, places, groups, causes, companies, and, ultimately, brands that we believe can help us towards our ultimate goal of self-actualization and total fulfillment. Higher level needs influence future human behavior much greater than lower level needs. It is the brands that can fulfill human needs on the higher levels of the hierarchy that become irreplaceable in the mind of the consumer...
displayed 300 characters

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