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Essay

Cultura Marketing Strategy

Essay specific features

 

Issue:

Business

 

Written by:

Peter H

 

Date added:

August 16, 2014

 

Level:

University

 

Grade:

A

 

No of pages / words:

19 / 5081

 

Was viewed:

8731 times

 

Rating of current essay:

 
Essay content:

Creating a new concept of cultural shop, Philippe Van Der Wees has realized his dream: to offer to a majority of people a new approach of culture and a new business of cultural goods. People have an important choice; we can find almost everything in Cultura shops. There are mainly located in commercial zones, on the outskirts of cities...
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Their size is between 1500 and 3000m? and their conception conveys notion such as conviviality, comfort and human warmth. Cultura creates about 200 jobs per year and the salesmen have a training adapted to the universe of cultural leisure. These ones propose a quality service for customers and have to reflect the Cultura spirit, that is to say certain proximity with the customer...
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