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Essay

Cultural Change in International Markets

Essay specific features

 

Issue:

Business

 

Written by:

Ed S

 

Date added:

November 12, 2015

 

Level:

University

 

Grade:

B

 

No of pages / words:

5 / 1276

 

Was viewed:

5683 times

 

Rating of current essay:

 
Essay content:

When marketing a new innovation to a foreign country, the marketer must possess a thorough knowledge of that country's culture in order to be successful there, as new innovations can be fail or even cause offence if not marketed or designed in a manner appropriate to that particular culture. There are six rules of thumb when doing business across cultures: 1...
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Be prepared. Whether traveling or selling from home, you should never approach a foreign market with first researching the area. Some of the things to learn would include social and business etiquette, history, current affairs, the culture's values, geography, religion, political structure, and practical matter such as currency and hours of business...
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