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Essay

cultural differences in Internet Marketing

Essay specific features

 

Issue:

Business

 

Written by:

Richard M

 

Date added:

October 6, 2011

 

Level:

University

 

Grade:

A

 

No of pages / words:

13 / 3476

 

Was viewed:

7756 times

 

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Essay content:

The necessity of understanding local forms of consumer behaviour and the careful attention that must be paid to language used in advertising for international campaigns are the two most conspicuous areas where cultural differences reveal themselves. But more important and more pervasive are the ways different cultural orientations influence managers and the decision making process itself...
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But more important and more pervasive are the ways different cultural orientations influence managers and the decision making process itself. Every country and every organisation faces a series of dilemmas in relation to people. There are basically five dimensions describing how we relate to other people and these five value orientations greatly influence our ways of doing business and managing, as well as our responses in the face of moral dilemmas...
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General issues of this essay:
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