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Essay

Cultural Diversity in Business

Essay specific features

 

Issue:

Business

 

Written by:

Genevieve R

 

Date added:

May 20, 2013

 

Level:

University

 

Grade:

A

 

No of pages / words:

3 / 747

 

Was viewed:

1799 times

 

Rating of current essay:

 
Essay content:

One difference is communication. Because many people find it easier to understand others of the same sex, or nationality, it helps to have employees from the same cultural background as your customers. It's not only a matter of language, but understanding the customer's needs, tastes and the earning of their trust is vital...
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The recruiting of people from a different cultural background can not only improve communication with outsiders, it may also bring fresh ideas to insiders (Kole, MacDonald. 1997.2). Businesses don't only need cultural diversity in order to relate to customers, they need women and minorities in management...
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