Cultural diversity is a source of international competitive advantage. Critically evaluate!

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Jerome P


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September 11, 2015








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Therefore, it is evident that companies, factories and offices consist of very different people with various attitudes and backgrounds. Doubtlessly it has become normal that people of different countries and needlessly to say of many different cultures are working together. It is evident that appreciating and knowing how to manage these different aspects is becoming more and more a part of international businesses all over the world...
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Each culture possesses its own unique lifestyle which is "import" by the people. Singapore for example hosts four cultural and linguistic groups: Chinese, Eurasian, Indian and Malay. Switzerland has four ethnic communities: French, German, Italian and Romansh. (Adler, 2002, p. 137). The world is constantly becoming smaller through globalisation...
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General issues of this essay:
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