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Cultural Faux Paus And How Companies Can Avoid Them
Essay specific features
Written by:
Sara H
Date added:
February 25, 2013
Level:
University
Grade:
B
No of pages / words:
4 / 848
Was viewed:
5120 times
Rating of current essay:
Essay content:
Perhaps the Brazilian people understood its other meaning in the United States, realizing that Nixon didn’t know better, but it certainly left a negative impression, and it was a BIG deal. (Wade, 2004) Cultural differences need to be considered in international business just the same as politics. In this study, well explore cultural miscalculations made by two international businesses, then we’ll examine one approach toward managing cultural issues in foreign markets, and finally, recommendations for businesses trying to understand cultural differences and avoid mistakes...
displayed 300 characters
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(Wade, 2004) Cultural differences need to be considered in international business just the same as politics. In this study, well explore cultural miscalculations made by two international businesses, then we’ll examine one approach toward managing cultural issues in foreign markets, and finally, recommendations for businesses trying to understand cultural differences and avoid mistakes...
displayed 300 characters
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