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Essay

Culture Of Ikea

Essay specific features

 

Issue:

Business

 

Written by:

In M

 

Date added:

February 15, 2013

 

Level:

University

 

Grade:

A

 

No of pages / words:

8 / 2102

 

Was viewed:

1253 times

 

Rating of current essay:

 
Essay content:

IKEA's success in the retail industry can be attributed to its vast experience in the retail market, product differentiation, and cost leadership. The company is, perhaps, one of the World's most successful multinational retailing firms operating as a global organization based on its unique concept that the furniture is sold in kits that are assembled by the customer at home...
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The company targets the customer who is looking for value and is willing to do a little bit of work serving them, transporting the items home and assembling the furniture for a better price. The typical IKEA customer is young low to middle income family. IKEA HERITAGE The soul of IKEA is symbolized by a row of stones from the cold stony grounds of Smaland, Sweden...
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General issues of this essay:
Ikea - Ingvar Kamprad ikea Culture Of Ikea IKEA IKEA IKEA IKEA Ikea Ikea Ikea Ikea Role Of Culture And Ikea Role of Culture and IKEA Ikea Ikea
 

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