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Cumberland

Essay specific features

 

Issue:

Business

 

Written by:

Tisha B

 

Date added:

August 31, 2012

 

Level:

University

 

Grade:

A

 

No of pages / words:

4 / 1040

 

Was viewed:

4206 times

 

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Essay content:

The main challenge CMI is facing is to price its new pads. Since the pad is totally new in the market, CMI should use perceived value pricing method and apply marketing mix programs comprised of advertising, education, and distribution channels to launch this product as well as develop it to get full market share in the future...
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However, the prerequisite for this objective is to get a patent to prevent this product from being copied and imitated. As long as CMI did not get patent for this product, CMI should not sell it as it would invite the entry of competitors because this cushion pad is not a high technology product and easy to be copied...
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General issues of this essay:
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