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Essay

Cumberland Metal Industries

Essay specific features

 

Issue:

Business

 

Written by:

Kenny M

 

Date added:

September 14, 2015

 

Level:

University

 

Grade:

A

 

No of pages / words:

19 / 5197

 

Was viewed:

6823 times

 

Rating of current essay:

 
Essay content:

Although CMI dominates the market for this product, corporate sales figures decreased over the last year. As a result, the management at CMI realized the importance of diversifying its product-line so that the company does not rely as heavily on SlipSeal or the automobile industry. With this in mind, CMI management was very interested in a new product that could be used as a cushion pad in pile driving...
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The cushion pads, consisting of curled metal, were superior in performance to the asbestos pads currently used throughout the industry. The curled metal pads lasted longer then asbestos pads and were easier to change. Furthermore, the growing concern over the health risks associated asbestos gave CMI's pads an added advantage...
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General issues of this essay:
Company Profile Introduction Cumberland Metal Industires Cumberland Metal Industries Cumberland Metal Industries Cumberland Metal Industries Cumberland Metal Industries Cumberland Metal Industries Cumberland Metal Industries Hunter Industries Company Analysis Important Issues In Transforming A Company Into A Market-Driven Organization: Key Challenges To Adopting Market Orientation Within Modern Organizations. Market Analysis - Introduction To Market Share Marketing Plan For Benefit To Increase Market Share In Its Existing Market Segment Pharmaceutical Sales Market Sector of industries - growth and decline Successful company strategy
 

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