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Essay

Cumberland Metal Industries

Essay specific features

 

Issue:

Business

 

Written by:

Margaret L

 

Date added:

November 18, 2016

 

Level:

University

 

Grade:

B

 

No of pages / words:

20 / 5500

 

Was viewed:

4744 times

 

Rating of current essay:

 
Essay content:

Decisions must also be made about promotion and distribution channels. Subjects Covered: Competition, Distribution channels, Industrial goods, Industrial markets, Industry analysis, Market entry, New product marketing, Pricing strategy, Product management. Setting: United States; Construction industry; small; $18 million sales; 1980 Case: Cumberland Metal Industries 1...
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What??s your price for the curled metal pads? Why? 2. How big is this market? What kind of opportunity is this for Cumberland Metals? 3. Does your price affect how much of the market you??ll get? How big the market is? 4. How are you going to market these pads? Case Analysis Overview Cumberland Metal Industries (CMI) is one of the largest metal manufacturers in the world...
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