Curves International

Essay specific features

 

Issue:

Business

 

Written by:

Zoraida W

 

Date added:

March 17, 2015

 

Level:

University

 

Grade:

A

 

No of pages / words:

3 / 577

 

Was viewed:

8397 times

 

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Essay content:

And as the grassroots revolution has taken hold of North America, Curves is now extending these PR tools to their international franchisees. The GRPR program will give franchisees in the UK, Ireland, Australia, and New Zealand the ability to build media lists and distribute press releases to their local media with online access to the PR application...
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With the success, the natural next step was to go international, Frusher says. "Our international franchisees tend to be very PR savvy, and in many countries, PR is more widely used than advertising. So we look for them to make full use of the program," Frusher said. "They are very excited about GRPR and its ease of use...
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