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Essay

Customer Equity

Essay specific features

 

Issue:

Business

 

Written by:

Joseph H

 

Date added:

October 6, 2013

 

Level:

University

 

Grade:

B

 

No of pages / words:

11 / 3011

 

Was viewed:

6441 times

 

Rating of current essay:

 
Essay content:

The new customer concept concerns the creation and design of superior customer value for company’s selected targets in order to obtain long term profits. New marketing activities such as creation of customer life-time value, attraction and retention of customers are developed, thus matching the customer preferences of products and services to prices, facilitated communication, promotions, specified distribution channels...
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Being a third element of the new marketing paradigm, marketing domain establishes the realization of relationships between customers and companies by integration and participation. To do so, the internal environment of companies plays a central role. Employees create superior customer value; therefore the relationship management meets different requirements in the organizational culture, leadership styles, HRM, business processes and stakeholder satisfaction...
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General issues of this essay:
Customer Acquisition And Keeping Customers In Today’S Volatile Market Customer Equity Data Collection and Analysis Paper Data Collection and Quality Management Data mining in customer acquisition database and data warehouse Legal constraints regarding the usage of customer data. What is an "opt-in"? Research Design Proposal and Data Collection Data Collection Methods of data collection Putting Data To Work: Intelligently Using Data Mining, Data Warehousing And Databases. Understanding And Fostering Relationships With Customers Data Collection & Analysis Can Wireless network provide efficient security in data and voice transmission? Explain How Technological Advances Have Helped Organisations Create Products/Services Best Suited To Customers Needs And How They Were Able To Communicate Effectively With Their Target Audience.
 

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