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customer lifetime value analysis

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Issue:

Business

 

Written by:

Marcy B

 

Date added:

October 1, 2013

 

Level:

University

 

Grade:

A

 

No of pages / words:

3 / 748

 

Was viewed:

3050 times

 

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Essay content:

From Exhibit 2 of the case we see that the majority of purchases for this category are made in years 1 and 2. Tuscan may be able to increase per customer profits in this category by maintaining the same mailing frequency (8 catalogs per year) for the first 2 years and then decreasing the frequency (to say 4 per year) in subsequent years thereby decreasing the mailing costs while still maintaining relatively the same response rate from customers...
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From Exhibit 2 of the case we see that the majority of purchases for this category are made in years 1 and 2. Tuscan may be able to increase per customer profits in this category by maintaining the same mailing frequency (8 catalogs per year) for the first 2 years and then decreasing the frequency (to say 4 per year) in subsequent years thereby decreasing the mailing costs while still maintaining relatively the same response rate from customers...
displayed 300 characters

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