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Essay

Customer Loyalty

Essay specific features

 

Issue:

Business

 

Written by:

Kenneth H

 

Date added:

July 21, 2015

 

Level:

University

 

Grade:

 

No of pages / words:

2 / 524

 

Was viewed:

9270 times

 

Rating of current essay:

 
Essay content:

The result of customer loyalty is beneficial to the jobber in that shops will buy more frequently, and those who have a positive attitude towards the jobber will also recommend other shops to do business with them. Another important evaluation that a jobber must undertake is to properly measure the results obtained from investing in customer loyalty...
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The article outlines four areas that should be measured as follows. 1) Measure the total profitability of the jobber store, 2) Measure individual shop net profit to the jobber store, 3) Measure the number of referrals as loyal clients refer other shops, and 4) Measure specific lines where increased margins can be obtained...
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