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Customer perceived value
Essay specific features
Written by:
Noemi P
Date added:
December 28, 2012
Level:
University
Grade:
A
No of pages / words:
1 / 230
Was viewed:
4041 times
Rating of current essay:
Essay content:
This strategy eliminates lot of the alternatives customer might think of before agreeing to the higher perceived value for the startbucks product.
Aveda Shampoo: Aveda products are expensive compared to their customers. Customers pay the higher price for Aveda products because of following
Showing Attitude of greater environmental and social responsibility...
displayed 300 characters
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It is often expressed through image of performance, advanced technology and exclusivity of the product. Although the driving experience of BMW car and car from other manufacturer with low perceived value could be same, customers prefer BMW at a higher price due to the luxury and status value of the product...
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