customer profitability

Essay specific features

 

Issue:

Business

 

Written by:

Constance S

 

Date added:

May 31, 2015

 

Level:

University

 

Grade:

A

 

No of pages / words:

3 / 612

 

Was viewed:

3694 times

 

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Essay content:

Much of this article draws on qualitative responses given in these interviews and questionnaire. There are different degrees of focus at the lowest level individual customers at a more aggregate level focus on group customers and also focus on different distributive channels. Why CAP is used is because "each dollar or revenue does not contribute equally to net income...
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the other problem is customer cost analysis which involves with tracking customer costs involving challenges like data not collected by customers, lack of source records, allocating costs etc. 2.) How to recognize future downstream costs of customers- usually companies emphasizes on cost incurred in the current period or on allocating costs that were capitalized in prior periods...
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