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Essay

Customer Relationship Management

Essay specific features

 

Issue:

Business

 

Written by:

Charles P

 

Date added:

July 6, 2011

 

Level:

College

 

Grade:

B

 

No of pages / words:

1 / 207

 

Was viewed:

350 times

 

Rating of current essay:

 
Essay content:

Successful implementation depends on four critical factors. Readiness assessment, an overview audit, which helps to assess the overall position in terms of readiness to progress with CRM implementation, CRM change management, which involves strategic organisational and cultural change, CRM project management, which requires forming cross-functional teams of specialists and last but not least there is an employee engagement...
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It comprises support and commitment of the employees to CRM project. Company can’t develop and operate CRM system without motivated and trained staff. There are various reasons for CRM project failure. The main reasons could be a lack of strategic planning preceding the implementation of CRM, technological implementation problems, poor design and measurement of CRM or just firm’s lack of ability to integrate CRM technologies into functional process...
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General issues of this essay:
Customer Relationship Management Customer Relationship Management Customer Relationship Management Customer Relationship Management Customer Relationship Management Customer Relationship Management Customer relationship management customer relationship management Relationship between organizing businesses, structure of businesses and employee motivation. the fastest growing careers The Fastest Growing Careers Customer Relationship Management Customer Relationship Management Crm-Customer Relationship Management Customer Relationship Management
 

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