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Customer Relationship Management
Essay specific features
Written by:
Deborah D
Date added:
October 23, 2015
Level:
Grade:
B
No of pages / words:
8 / 1979
Was viewed:
9888 times
Rating of current essay:
Essay content:
Typical CRM goals are to improve services provided to customers, and to use customer contact information for targeted marketing.
While the term CRM generally refers to a software-based approach to handling customer relationships, most CRM software vendors stress that a successful CRM effort requires a holistic approach...
displayed 300 characters
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CRM is a combination of policies, processes, and strategies implemented by an organization to unify its customer interactions and provide a means to track customer information. It involves the use of technology in attracting new and profitable customers, while forming tighter bonds with existing ones...
displayed 300 characters
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