Customer Relationship Management

Essay specific features

 

Issue:

Business

 

Written by:

Eunice B

 

Date added:

July 18, 2015

 

Level:

University

 

Grade:

A

 

No of pages / words:

61 / 16958

 

Was viewed:

9108 times

 

Rating of current essay:

 
Essay content:

CRM concentrates on the retention of customers by collecting all data from every interaction, every customer makes with a company from "all' access points whether they are phone, mail, web or field. The company can then use this data for specific business purposes, Marketing, Service, Support or Sales whilst concentrating on a customer centric approach rather than a product centric...
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The company can then use this data for specific business purposes, Marketing, Service, Support or Sales whilst concentrating on a customer centric approach rather than a product centric. Every business is different and therefore needs a different approach to CRM. Every company also has different legacy systems and has various levels of data integration within the company...
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