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Customer Relationship Management
Essay specific features
Written by:
Eunice B
Date added:
July 18, 2015
Level:
University
Grade:
A
No of pages / words:
61 / 16958
Was viewed:
9108 times
Rating of current essay:
Essay content:
CRM concentrates on the
retention of customers by collecting all data from every interaction, every
customer makes with a company from "all' access points whether they are
phone, mail, web or field. The company can then use this data for specific
business purposes, Marketing, Service, Support or Sales whilst
concentrating on a customer centric approach rather than a product
centric...
displayed 300 characters
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The company can then use this data for specific
business purposes, Marketing, Service, Support or Sales whilst
concentrating on a customer centric approach rather than a product
centric. Every business is different and therefore needs a different
approach to CRM. Every company also has different legacy systems and
has various levels of data integration within the company...
displayed 300 characters
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