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Essay

Customer Relationship management

Essay specific features

 

Issue:

Business

 

Written by:

Juan B

 

Date added:

June 28, 2015

 

Level:

University

 

Grade:

A

 

No of pages / words:

14 / 3888

 

Was viewed:

3961 times

 

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Essay content:

Sources of ROI attributable to a CRM implementation arise from three general areas: 1. Creation of a long term knowledge asset or "corporate sales memory". 2. Increased sales revenue (by improving market share and/or customer share). 3. Decreasing sales costs through increased efficiency. There are sometimes other down stream returns that result from the introduction of a CRM system...
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Decreasing sales costs through increased efficiency. There are sometimes other down stream returns that result from the introduction of a CRM system. For example, collections may be improved or staff turnover reduced. Sources of ROI can be either hard or soft. Hard returns are easily attributable to the CRM system, are tangible and quantifiable...
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General issues of this essay:
Customer Relationship Management Customer Relationship Management Customer Relationship Management Customer Relationship Management Customer Relationship Management Customer Relationship management Customer relationship management customer relationship management Rapid change and management Using any company with which you are familiar with, identify some of the social, cultural and ethical issues relevant to its operation. Comment on how it has, or might, adapt its policies to deal with these issues Customer Relationship Management Customer Relationship Management Crm-Customer Relationship Management Customer Relationship Management Customer Relationship Management
 

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