Customer relationship management

Essay specific features

 

Issue:

Business

 

Written by:

Joel G

 

Date added:

August 3, 2014

 

Level:

University

 

Grade:

A

 

No of pages / words:

7 / 1924

 

Was viewed:

7214 times

 

Rating of current essay:

 
Essay content:

This is most likely to be the purchase of a similar product or service, or the next level of product or service 3. Customer Extension : a. Customers return regularly to purchase b. Introduction of products and services to loyal customers that may not wholly relate to the original purchase. c. These are additional, supplementary purchases...
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These are additional, supplementary purchases. Three contextual factors Marketing Orientation : whole organization is focused upon the needs of customers 2. Value Creation : centers on the generation of shareholder value based upon the satisfaction of customer needs and the delivery of a sustainable competitive advantage 3...
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