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Essay

customer relationship management

Essay specific features

 

Issue:

Business

 

Written by:

Isaiah R

 

Date added:

April 9, 2013

 

Level:

University

 

Grade:

 

No of pages / words:

10 / 2797

 

Was viewed:

1938 times

 

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Essay content:

The difference between the two can be seen within the two definitions; Relationship marketing as a company that specialises in relationship marketing helps clients build relationships with their channel partners and employees, as well as customers (Duncan 2002). Whereas customer relationship management is as McDonald (2002) defines: A continuous performance initiative to increase a company's knowledge of its customers...
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Whereas customer relationship management is as McDonald (2002) defines: A continuous performance initiative to increase a company's knowledge of its customers. It is clear that from these definitions that the main difference from the two is that RM concentrates on all of its relationships whether it is with its partners, employees or even its customers...
displayed 300 characters

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