Customer Satisfaction for Business-to-Business Professional Services

Essay specific features

 

Issue:

Business

 

Written by:

Leslie D

 

Date added:

January 16, 2013

 

Level:

University

 

Grade:

A

 

No of pages / words:

3 / 739

 

Was viewed:

1988 times

 

Rating of current essay:

 
Essay content:

The researchers found that most of the customer satisfaction or dissatisfaction (CS/D) research prior to their paper focused on consumer goods and services. The research covers sixteen hypotheses has to show how positive or negative customer satisfaction affects marketing and business. Hypotheses The following is the list of the sixteen hypotheses that were set to be proven or disproved: H1: Disconfirmation will be positively related to and have the strongest direct effect on customer satisfaction H2: Perceived performance will have a positive direct effect on satisfaction, but its influence will be secondary to that of disconfirmation...
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The research covers sixteen hypotheses has to show how positive or negative customer satisfaction affects marketing and business. Hypotheses The following is the list of the sixteen hypotheses that were set to be proven or disproved: H1: Disconfirmation will be positively related to and have the strongest direct effect on customer satisfaction H2: Perceived performance will have a positive direct effect on satisfaction, but its influence will be secondary to that of disconfirmation...
displayed 300 characters

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