Customer Service

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Danny M


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August 24, 2010








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This aspect of customer service is critical to the long-term profitability of a firm. Firms that develop a reputation for consistently remedying customer complaints are more likely to develop customer loyalty and, over time, may increase their market share. Conversely, firms that develop a reputation for not being willing to remedy their customers'' complaints may slowly lose many of their customers (Blodgett 31-42)...
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