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Essay

Cutsomer Driven Quality

Essay specific features

 

Issue:

Business

 

Written by:

Myong L

 

Date added:

June 22, 2015

 

Level:

University

 

Grade:

B

 

No of pages / words:

7 / 1798

 

Was viewed:

6038 times

 

Rating of current essay:

 
Essay content:

MA’s largest customer base is found in the recreational vehicles (RV) industry. MA manufacturers the air vents found atop of most RVs throughout the nation. MA is held to the highest quality standards by their RV customer base. The vents must meet critical visual and dimensional criteria in order to be accepted by RV...
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Domestic competition continually enforces the quality expected for the prices paid by RV. MA explored foreign manufacturers and suppliers but the quality would not meet RV’s expectations. MA experimented with foreign manufacturing in a cost cutting measure to manufacture foreign and add a mark up. The vents were sent back to MA and full refunds were expected because the products did not meet RV’s expectations...
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