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Essay

Cvs Marketing Development

Essay specific features

 

Issue:

Business

 

Written by:

Ashley F

 

Date added:

July 15, 2010

 

Level:

University

 

Grade:

B

 

No of pages / words:

6 / 1507

 

Was viewed:

9776 times

 

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Essay content:

Again, the differentiation is practically non-existent and the new entrants will have to compete with financially established enterprises capitalizing on competitive advantage. Supplier power Strong In order to sustain the market share in this highly competitive industry the pharmacies have to establish and maintain strong working relationships with PBMs that have power to divest particular clients from a pharmacy by denying reimbursement privileges to their customers...
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The alternatives are practically limited to traditional medicine. Therefore, the threat of substitute is weak. Conclusion: CVS is in a favorable position because it already controls the large share of the market and its brand name is known to the populace. Therefore, it is crucial for the company to protect its market share and pursue the aggressive expansion policy to secure even large customer base...
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