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Essay

Cycle & Carriage

Essay specific features

 

Issue:

Business

 

Written by:

William F

 

Date added:

June 30, 2012

 

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Grade:

A

 

No of pages / words:

5 / 1249

 

Was viewed:

6815 times

 

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Thus, we feel that the shareholders were most concerned with the distribution agreement. Based on the case, we can group the benefits that Mercedes Benz brought about to C&C into two main categories, namely tangible benefits and intangible benefits. Tangible benefits ? Financial strength - C&C car sales accounted for 80% of total revenue, while sales of Mercedes Benz accounted for 80% of the total profits...
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Mercedes-Benz sales rose 6% in 2001 to 3457 units, despite Singapore suffering its worst recession in decades. Based on the Porter's Generic Strategies, C&C's approach to owning Mercedes Benz's sole distribution rights was Focus Differentiation strategy. Differentiation Overall Cost Leadership Focused Differentiation Focused Cost Leadership As seen from the framework above, C&C's strategic target group is particularly the high-end consumers, who are looking for a car that can match up with their status...
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General issues of this essay:
Cycle & Carriage Design Training For Customers Mercedes Benz case study Mercedes Benz Mercedes Benz mercedes benz - target costing Role of customers in strategic planning process Why Give The Customers What They Want? Winning Customers & Market Annoying Fuel Customers Classification of Restaurant Customers Customers For Life By Carl Sew Intelligence Customers Mercedes Benz Sony CUstomers USA
 

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