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Daimler Crysler Case

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Issue:

Business

 

Written by:

Helen C

 

Date added:

February 18, 2014

 

Level:

University

 

Grade:

A

 

No of pages / words:

9 / 2380

 

Was viewed:

8255 times

 

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Essay content:

presence, design flair and manufacturing process that have made it the world leader in profit-per-vehicle. • Future products could be derived off common platforms–the chassis that forms a car’s foundation–and share major components. Mercedes, for instance, might develop a luxury pickup truck based on a Chrysler platform at a much lower cost than it could otherwise...
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Mercedes, for instance, might develop a luxury pickup truck based on a Chrysler platform at a much lower cost than it could otherwise. • By teaming up with Daimler, Chrysler will gain greater access to the European market where Mercedes has more than 1,000 dealers. Chrysler has only 1% of the European market, compared to 12% each for GM and Ford...
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