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Danone SWOT Analysis

Essay specific features

 

Issue:

Business

 

Written by:

Sandra M

 

Date added:

March 27, 2015

 

Level:

University

 

Grade:

A

 

No of pages / words:

1 / 241

 

Was viewed:

9130 times

 

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Essay content:

More recent acquisitions were tactical in nature and focused on SMEs in Danone's core areas of business. Most recently, the company entered the Thai fresh dairy market in a strategic partnership with Dutch Mill in January 2007. In addition, the company identified five countries: China, Indonesia, Russia, Mexico and, for dairy products, the US, that offer significant potential for its products...
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These countries were selected as the new frontiers in Danone's drive for continued organic growth. Through international expansion, a broader geographical balance was achieved, making the company less dependent on its home market, which has shown a lack in growth in recent years. In 2006, 80% of sales were achieved outside France...
displayed 300 characters

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