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Essay

Dansk Designs, Ltd.

Essay specific features

 

Issue:

Business

 

Written by:

Mary F

 

Date added:

January 15, 2014

 

Level:

University

 

Grade:

A

 

No of pages / words:

5 / 1303

 

Was viewed:

589 times

 

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Essay content:

Their product line consists of eight product categories, which include flatware, china, linen, glass, decorator cookware, and wooden bowls and trays. Their products are of high quality and are highly priced. Dansk was able to achieve a differentiation advantage because their price premiums exceeded the extra costs of being unique...
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Dansk is able to create these unique products because of the talented designers they employ, including Jens Quisrgaard, Niels Refsgaard, and Gunnar Cyren. Another competitive advantage of a strategy of differentiation is the ability to deal with supplier power. There is a certain amount of status associated with being the supplier to a producer of differentiated products...
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General issues of this essay:
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