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Data mining in customer acquisition
Essay specific features
Written by:
Wilfred M
Date added:
June 22, 2016
Level:
University
Grade:
A
No of pages / words:
4 / 1100
Was viewed:
8327 times
Rating of current essay:
Essay content:
New customer can be an existing customer that is new to the category when they found a new category of solution for their existing need. Like Amazon's customer, currently their customer may only buy book from Amazon. But when amazon offer new product called Kindle which is an e-book reader, the current customer may switch to buying Kindle instead of book...
displayed 300 characters
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But when amazon offer new product called Kindle which is an e-book reader, the current customer may switch to buying Kindle instead of book.
When a company acquiring new customers, it is not simply targeting all the new customer with all the promotion tools and methods. The first thing that the company do is to estimate the customer lifetime value to find whether it worth to acquire...
displayed 300 characters
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