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Database Marketing

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Issue:

Business

 

Written by:

Paul T

 

Date added:

October 23, 2011

 

Level:

University

 

Grade:

A

 

No of pages / words:

18 / 4787

 

Was viewed:

7225 times

 

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Essay content:

They scour databases for hidden patterns, finding predictive information that experts may miss because it lies outside their expectations. Data mining derives its name from the similarities between searching for valuable information in a large database and mining a mountain for a vein of valuable ore...
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Both processes require either sifting through an immense amount of material, or intelligently probing it to find where the value resides. The goal of data mining is to allow a corporation to improve its marketing, sales, and customer support operations through better understanding of its customers. The data mining techniques and tools are equally applicable in fields ranging from law enforcement to radio astronomy, medicine, and industrial process control...
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