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Database Marketing
Essay specific features
Written by:
Paul T
Date added:
October 23, 2011
Level:
University
Grade:
A
No of pages / words:
18 / 4787
Was viewed:
7231 times
Rating of current essay:
Essay content:
They scour databases for hidden patterns, finding predictive information that experts may miss because it lies outside their expectations.
Data mining derives its name from the similarities between searching for valuable information in a large database and mining a mountain for a vein of valuable ore...
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Both processes require either sifting through an immense amount of material, or intelligently probing it to find where the value resides.
The goal of data mining is to allow a corporation to improve its marketing, sales, and customer support operations through better understanding of its customers. The data mining techniques and tools are equally applicable in fields ranging from law enforcement to radio astronomy, medicine, and industrial process control...
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